Privacy Policy

Last updated: October, 2026

Martha ("we," "us," or "our") is a Jungian dream analysis mobile application. This Privacy Policy explains how we collect, use, store, and protect your information when you use the Martha app (the "Service").

We've written this policy in plain language wherever possible. If anything is unclear, you can reach us at info@dreamwithmartha.com

1. Who We Are

Martha is operated by LEAD AWAKE LLC, based in Oregon/United States. We are the data controller for the personal information you provide through the Service.

2. Information We Collect

Information You Provide Directly

• Account information: when you create an account, we collect your email address and a password. The password is encrypted and stored securely; we cannot read it.
• Onboarding information: during initial setup, you may choose to share your age, gender identity, dream motivations (why you're interested in dream analysis), and any recurring symbols you've noticed in your dreams.
• Dream content: the text or voice recordings of dreams you record in the app, along with any tags, notes, or symbols you associate with them.
• Dream analyses: the interpretive output Martha generates in response to your dreams.

Information Collected Automatically

• Device and usage information: basic technical data such as device type, operating system version, app version, and crash logs. This helps us diagnose problems and improve the Service.
• Authentication tokens: session tokens used to keep you logged in securely.

We do not collect:

• Your real name (unless you choose to include it in your dreams)
• Your precise location
• Your contacts, photos, or other device data outside the app
• Advertising identifiers

3. How We Use Your Information

We use your information to:

• Provide and operate the Service
• Generate personalized dream analyses
• Answer your questions and provide support
• Diagnose technical issues and improve the Service
• Communicate with you about significant changes to the Service or this policy

We do not:

• Sell your data to third parties
• Use your dream content to train AI models (nor do Anthropic or OpenAI, under their standard API terms)
• Build advertising profiles from your data

How Dream Analysis Works

When you submit a dream, the dream text, title, feeling tones, personal associations, personal context, and any named people and places are sent to Anthropic's Claude API to generate your analysis. The text of your dream is also sent to OpenAI's Embeddings API to create a searchable vector representation used by Dream Connections. Your dream content is processed solely to provide these features. Under their standard API terms, Anthropic and OpenAI do not use your content to train their models; these providers may retain inputs for a limited period for abuse and safety monitoring. You can review Anthropic's privacy practices at anthropic.com/legal/privacy and OpenAI's at openai.com/policies/privacy-policy.

Third-Party Services

• Anthropic — dream analyses and trend summaries, from the content you enter
• OpenAI — searchable embeddings of your dream text to power Dream Connections
• Supabase — data storage and authentication
• Apple App Store — subscription billing and app distribution
• Apple and Google — optional sign-in
• RevenueCat — subscription management and purchase tracking
• Sentry — crash reports and problem reports you choose to send

4. Data Storage & Security

Your data is stored using industry-standard infrastructure. All data in transit is protected with TLS encryption. Access to personal data is limited to authorized personnel only.

Important: while we take reasonable steps to protect your information, no system can guarantee absolute security. In the event of a breach that affects your data, we will notify you in accordance with applicable law.

5. Your Rights

• Access: you can request a summary of all data we hold about you.
• Deletion: deleting your account permanently and individually removes your data from our systems.
• Export: you can request a copy of your data at any time. We will respond within 30 days.

If you are located in the European Union, United Kingdom, or California, you may have additional rights under GDPR, UK GDPR, or CCPA respectively, including the right to lodge a complaint with a supervisory authority.

6. Contact Us

To exercise any of your rights, or if you have questions about this policy, please contact us at info@dreamwithmartha.com.